The Benefits of Branding: Unlocking a Vital Tool in the Turnaround Arsenal
Branding expert Ilan Geva explores the often overlooked importance of branding in a turnaround, citing key takeaways from the recent turnaround efforts of recognizable brands including RadioShack, McDonald’s, Blackberry and Twinkies.
September 11, 2015
bankruptcy | Branding | RadioShack
ABF Journal