Boston Financial Funding Utilizes AdLab to Introduce ABL Division
Wednesday, November 12, 2008
Boston Financial & Equity Corporation (BF&EC), a 40-year-old financier to non-bankable seed stage and large public firms, enlisted Boston University (BU) AdLab's expertise in image branding advertising to craft innovative print ads introducing the Boston Financial Funding, a new asset-based lending division of BF&EC.
The Boston Financial Funding provides asset-based loans to small-, medium- and large-sized companies. These companies range from high technology to plumbing supply firms. Since the process involves a revolving line of credit, companies would have to demonstrate financial need. Upon approval, BF&EC would require proof of a year-end audited or reviewed financial statement, interim internal year-to-date financial statements, accounts receivable aging and accounts payable aging to continue participation.
Account executive Justin Abbate, art director Sarah Kim and copywriter Kyle Jutkiewicz have put forth print ads that will run in the November issue of the ABF Journal that demonstrates The Boston Financial Funding's underlying service: specialization in receivables lending from $100,000 to $1.5 million.
"I think the AdLab team I am working with has done a great job of keeping sense of 'out of the box' advertising intact while at the same time delivering a dual message regarding our new division and services," said president of BF&EC, Deborah Monosson. "Any time a company needs loans, we are there to help them out and that is the message we ultimately want to get through."