Date/Time
Sep 18, 2015
7:30 am-12:00 pm
Location
The Standard Club
Category(ies)
The Turnaround Management Association will host a breakfast workshop to introduce attendees to branding as a viable tool in the turnaround methodology. Part one will cover why branding is a turnaround tool and why it is a valuable asset of any business in the maturity or decline state. Part two will cover why the most important part of branding is internal and how to best implement a new or refreshed vision/mission/brand strategy and obtain buy-in from all levels of employees. During parts three and four, attendees will participate in group sessions and a mini-project, including real-life case studies and Q&A.
Presenting the workshop are TMA members Ilan Geva and Jim Cohen.
To register online, click here.