Daily News: October 6, 2014

WFCF Secures New Fresh Produce Credit Line

Fresh Produce Holdings has secured a new senior credit facility via incumbent lender Wells Fargo Capital Finance. This three-year facility more than doubles the company’s available financing, enabling the continued implementation of an aggressive growth plan that includes the acceleration of new store development, the expansion of the wholesale account base, and an increased investment in the brand’s e-commerce channel.

“This year we embarked on a program to establish the talent and infrastructure necessary to support accelerated growth across all of our sales channels,” remarked Mary Ellen Vernon, Fresh Produce’s founder and chief brand officer. “Our brand celebrated its 30th birthday this year, and concurrently we are celebrating a capability in our platform unparalleled in our history. This new credit facility reflects the strength of the Fresh Produce brand and a commitment to a strong, enduring future.”

Fresh Produce designs, develops and markets women’s apparel and accessories.