Wellington Financial, a privately held specialty finance firm, announced a new $10 million venture debt financing for a leading provider of advertising planning and sales solutions to the media industry.

The funding from Wellington Financial will support the VC-backed Company’s development and launch of an improved delivery platform.

“Since we entered the U.S. market five years ago, Wellington Financial has been warmly received by entrepreneurs, CFOs and their VC backers,” said Mark McQueen, president and CEO of Wellington Financial. “U.S.-based, VC-backed growth companies now make up 80% of our fund’s portfolio. Our team has already committed more than $85 million to innovation companies during 2014, and we’re delighted to be considered one of the premier North American debt firms.”