TAB Bank Named Marketo 2013 ‘Revvies’ Finalist
TAB Bank announced it was named a finalist in the third annual Marketo Revenue Performance Excellence Awards. The “Revvies” recognize and celebrate customers and partners that are using Marketo’s marketing automation solutions to push outside the bounds of existing markets and away from entrenched players.
TAB Bank has been named a finalist in the Most Dramatic Business Impact category for Financial Services.
TAB Bank provides custom working capital solutions to commercial businesses from many industries. These solutions are provided in all stages of business life cycles during any economic conditions. TAB Bank does this through Accounts Receivable Financing, Lines of Credit, Equipment Finance, Asset Based Loans, Business Accounts, and Commercial Banking Services.
Eric Myers, TAB Bank’s vice president of Marketing, noted, “We are pleased to have been named a finalist in the Revvie Awards. Marketo has been the perfect tool for TAB to connect with prospects further up the sales funnel than ever before. The size and efficiency of our funnel has markedly improved since we implemented Marketo.”
For 2013, Marketo added the new category LaunchPoint Evangelist, to recognize partners who have been early advocates for the ecosystem and delivering innovative solutions to Marketo customers. Other categories include:
Revvie finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. Finalists will be celebrated on April 10th 2013 at the 2013 Marketo Summit in San Francisco.
“Being a Revvie finalist demonstrates TAB Bank’s thought-leadership and the substantial business impact they’ve accomplished by using Marketo,” Sanjay Dholakia, CMO at Marketo. “It is the marketer’s time to transform the industry and we are extremely proud of our Revvie finalists for rising and leading this charge. Congratulations to our finalists — we look forward to working with them as they continue to innovate with Marketo.”