Daily News: February 10, 2015

Synchrony Financial Partners for Consumer Financing Program

Synchrony Financial, formerly GE Capital Retail Finance, announced a multi-year agreement with American Underwater Products to launch a new consumer credit card for the purchase of scuba and dive equipment.

“Our commitment to our customers does not end when you buy our products,” said Bob Hollis, founder and COTB of American Underwater Products. “Whether a beginner or a seasoned diver, we are pleased to offer our customers financing options to help them purchase the products they need and want to make the most of their dive experience.”

Financing plays an important role for sporting equipment shoppers, according to the 2014 Major Purchase Consumer Study commissioned by Synchrony Financial. More than 84% of sporting equipment shoppers begin their research online, reviewing products, as well as promotions and payment options; and spend 86 days, on average, before making a major sports purchase. At the same time, 69% of cardholders surveyed reported that they “always seek promotional financing options” when making a sporting equipment purchase, and nearly half would choose not to purchase or go elsewhere if financing was not available.

“We’re proud to partner with American Underwater Products and work with its network of dive professionals to assist scuba enthusiasts in purchasing dive equipment,” said Steve Roe, general manager, Emerging Markets, Synchrony Financial.