NovoRoll, a cross-platform monetization and advertising technology provider, secured a $2.5 million financing facility from Silicon Valley Bank.

The company plans to use the facility to significantly expand the company’s global presence, enhance its engineering resources and continue its ongoing investments in multi-vendor viewability and fraud detection solutions to support its growing list of publishers, app developers and demand partners.

NovoRoll CEO Yuval Gliks said, “Because of our investments in fraud prevention and programmatic automation, we are growing our business at rates much higher than the overall industry. These solutions are helping us satisfy the increasingly complex needs of both our publishers and demand partners. We found a great financing partner to work with in SVB. Their clear understanding of the ad tech industry makes them an ideal partner to grow with, not only in the US, but also in new markets such as Europe and APAC.”

Silicon Valley Bank Vice President Trefor Bacon said, “We’re pleased to provide this credit facility to NovoRoll as the company realizes its exciting roadmap and expansion plans. Our goal is to provide the company with the right financing, connections and global services it needs to be successful.”