Survey: M&A for Media, Marketing Services to Increase in 2012
M&A advisor AdMedia Partners announced the findings of its 18th annual survey of senior executives at leading companies in the fields of content (traditional media and digital media) and marketing services (marketing communications and marketing/media technology) regarding the prospects for industry mergers and acquisitions in the coming year.
“Respondents were generally optimistic about prospects for their industries and their own businesses in the year ahead, and expect that strong M&A activity in 2011 will continue into 2012,” said Seth Alpert, managing director of AdMedia Partners. “They believe there will be an increase in M&A activity driven by strategic buyers with historic amounts of cash on their balance sheets, private equity firms with large amounts of uninvested capital and changing industry dynamics,” he added.
Specific survey findings include:
For more details on the findings, access a free copy of the 2012 Mergers and Acquisitions Prospects for Media, Marketing Services and Related Technology Firms survey at www.admediapartners.com .
AdMedia Partners is a provider of middle-market mergers and acquisitions advisory services to digital and traditional media, marketing and information businesses.