Super G Capital provided a non-dilutive senior secured term loan to a venture-backed, cloud-based software platform primarily marketed to outbound sales organizations.

The company raised more than $3 million in a Series A equity round and experienced significant growth over the prior three years. It needed growth capital to execute on its sales pipeline, but did not want to raise additional equity before its Series B round due to dilution concerns at the current valuation. The company wanted to grow revenue as much as possible in order to increase its valuation prior to raising additional equity.

The Super G term loan enabled the company to continue its growth trajectory and increase its valuation before raising additional equity, with the amount of time from signed term sheet to closing being less than two weeks.