Daily News: February 6, 2015

Square 1 Provides 4C Facility

Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, provided a credit facility to Chicago-based 4C Insights. Proceeds will help to support the company’s continued growth.

“Affinity-based intel is a marketing power goldmine for brands, agencies and the media,” said Lance Neuhauser, CEO of 4C. “Using insights from our platform on how consumers think and why they choose one brand over another, these companies can significantly increase the effectiveness of their advertising. Square 1 Bank gets the value we’re offering our clients. We appreciate their knowledge of the ad tech space and support of our growth in this market.”

Ryan Dammeyer, managing director of Square 1 Bank’s Midwest region, added, “Having worked in marketing technology, I understand first-hand the complex challenges that 4C is helping their clients solve. With the company’s strong partnerships, in-house expertise and data chops, I believe its platform delivers powerful insights, and ultimately ROI, to brands. We are proud to support 4C’s ongoing growth.”

4C is a social intelligence platform that collects public social data and applies its proprietary data science algorithms to determine the affinities between audiences and brands.