Daily News: August 19, 2014

RLJ Credit Invests in E-Commerce Retailer LuLus

Robert L. Johnson, founder and chairman of The RLJ Companies and Chairman of RLJ Credit Management, an RLJ affiliate, announced an investment in LuLus Fashion Lounge. Founded in 1996, LuLus is a rapidly growing e-commerce retailer of young women’s apparel, shoes and accessories.

“We are delighted to support H.I.G. Growth Partners in its partnership with LuLus, as it represents a combination of strong, strategic sponsorship and a visionary management team,” said Trevoir D. Gregg, managing partner of RLJ Credit. “Together, we will continue to capitalize on the exceptionally strong growth in the e-commerce apparel category and LuLus authentic appeal.”

CA-based LuLus has emerged as the online style destination of choice for trendsetters worldwide. The company delivers a superior experience to consumers by curating a unique product assortment that includes the coveted LuLus label, emerging new designers and favorite go-to brands. LuLus has leveraged this differentiated merchandising strategy to foster a highly-engaged and loyal customer base.

Co-founder and CEO, Colleen Winter said, “We are very excited about this partnership with H.I.G. and the shared vision we have for the next stage of LuLus growth. RLJ Credit’s investment will provide us the capital and strategic resources necessary to grow the LuLus brand and continue to delight and inspire our valued customer base.”

Bethesda, MD-based RLJ Credit Management makes senior debt and subordinated debt investments in lower middle market companies.