Daily News: April 9, 2013

Ridgemont Equity Invests in, Provides Capital for Simpleview

Ridgemont Equity Partners, a middle-market buyout and growth equity investor, announced the closing of an equity investment in Simpleview, a provider of software and digital marketing services to Destination Marketing Organizations (DMOs).

The existing management team, led by CEO Ryan George and President Rich Reasons, will continue to run the business and has invested alongside Ridgemont in the transaction. The financial terms of the transaction were not disclosed.

Tucson, AZ-based Simpleview provides a cloud-based comprehensive technology platform which connects DMOs around the world to travelers, meeting planners and local businesses. The company’s services include Customer Relationship Management software, Content Management Systems, interactive marketing services and a vertical ad network. DMOs implement Simpleview’s products to attract travelers to their area and drive economic impact through a streamlined sales and marketing process.

“Simpleview is the clear leader in software and services for the DMO market,” said Kurt Leedy, a vice president at Ridgemont. “Our team has been highly impressed with the platform Simpleview has created and we share the company’s vision for its next stage of growth. We look forward to working with the Simpleview management team and its talented group of innovators.”

“Our partnership with Ridgemont enables Simpleview to grow by scaling our already robust service offering and expanding our customer reach, both nationally and globally,” said Ryan George, CEO of Simpleview. “We are very excited to join forces with this experienced investment team and anticipate an even brighter future for our company, the destinations that we serve, and the tourism industry overall.”

“Ridgemont’s investment in Simpleview is a natural addition to our fund,” said George Morgan, a partner at Ridgemont. “Our team has been actively seeking opportunities to invest in vertically-focused software-as-a-service businesses, and the reputation that Simpleview has built as a forward-thinking market leader, coupled with our financial and operational discipline, will be essential elements in the execution of the company’s promising growth plans.”

ArchPoint Partners served as exclusive financial advisor to Simpleview and Silicon Valley Bank provided financing for the transaction.