B. Riley Financial announced an expanded role for Steven H. Reiner to include a newly created position of chief business development officer, Asset Dispositions in its Great American Group subsidiary. Reiner will continue to serve as a managing director and the head of Consumer Investment Banking for the company’s B. Riley & Co. subsidiary.

In his new role, Reiner will be responsible for managing business development for Great American Group’s asset disposition businesses.

“Our clients’ financial needs are rarely singular in nature, with the solution requiring specialists from multiple financial disciplines,” said Bryant Riley, chairman, of B. Riley Financial. “As such, we take a collaborative approach to each engagement, which means tapping, when necessary, into the capital raising expertise within our B. Riley & Co. investment banking group as well as Great American Group’s advisory services, including valuation, asset disposition, and liquidation services.”

Reiner has over 25 years of combined investment banking and operating company experience. He began his career with Salomon Brothers and in 1999 founded Oppenheimer & Co.’s Consumer Investment Banking practice. In 2007 Reiner joined the consumer focused investment bank Financo to open a Los Angeles office. Reiner has also served as the president of Jessica’s, an off-price agent of premium apparel brands, and as a senior executive with Skechers USA.