Regions Financial chief credit officer Barb Godin was named one of the 25 Women to Watch in Banking by American Banker magazine. Godin, a previous Women to Watch in Banking honoree in 2013 and 2011, joined Regions Financial in 2003 and has more than 40 years of experience in financial services.

She was named chief credit officer in August 2010 and was also named to the Regions Operating Committee. Her responsibilities include overseeing credit policy, credit administration and problem asset management for Regions Bank.

In awarding its most recent designation, American Banker noted Godin’s compassion and efforts to serve customers facing financial difficulties. “Don’t steal a customer’s dignity just because they are having financial problems,” Godin told American Banker. “Instead see what you can do to help them, and in turn make a bad situation better.”

“Barb’s leadership and dedication truly embody Regions’ core values. Those values include doing what is right, putting people first, and focusing on your customer,” said Matt Lusco, chief risk officer for Regions Financial. “Barb is also a recognized leader in risk management and has helped develop policies and procedures that have both strengthened our company and improved the services we provide to customers and our communities.”