Reader’s Digest to Cut Back Circulation, Restructure Pricing
The Wall Street Journal reported that Reader’s Digest Association revealed its restructuring plan, which will focus on its North American print and digital business. The article said that the company will shed circulation and subscription offers that are not profitable.
In addition, the Journal noted, Reader’s said it will introduce a more profitable pricing structure for subscriptions to stabilize prices and eliminate “price confusion.”
To read the entire Wall Street Journal article, click here.
Previously on abfjournal:
Court Approves Reader’s Digest Plan of Reorganization, July 1, 2013