Daily News: April 15, 2015

Praesidian Invests in Aquasana

Praesidian Capital is investing $11.4 million in first lien debt in Aquasana. The company has been held by Catterton, the leading consumer-focused private equity firm, since 2009.

“Our products filter 10x more contaminants than Brita, the market share leader, which has empowered our high customer satisfaction and brand loyalty,” stated Todd Bartee, Aquasana CEO, who joined the company in 2010 from Dell. “We offer our 200,000 active customers the most effective products on the market coupled with the ease of online ordering. In the past five years, we have achieved 50% growth in sales through product innovation, customer acquisition, and new distribution strategies in the U.S. and abroad.”

Jon Mansfield, partner of Praesidian Capital, stated, “We are pleased to take part in the $2.7 billion water filtration industry. Aquasana has tapped a niche in an industry focused on health and environment, and we look forward to supporting management and Catterton’s vision for strategic growth.”

Catterton is a private equity firm.

Austin-based Aquasana is a provider of residential water filtration systems and replacement cartridges.