Daily News: October 2, 2012

PNC, Steel City Finance Resilience’s Acquisition of CR Brands


CR Brands, Inc., a national manufacturer and marketer of well-known and affordable branded and private label household cleaning and laundry products, announced that it has been acquired by Resilience Capital Partners, a lower middle-market private equity firm. PNC Business Credit and Steel City Capital Funding provided financing for the transaction.

Headquartered in West Chester, OH, CR Brands operates manufacturing facilities in Spartanburg, SC, and markets its products under the nationally recognized brands Mean Green, Biz, Oxydol, Pine Power and Magnum Power. Terms of the transaction were not disclosed.

CR Brands was founded in 2000 by Rich Owen, the company’s current president and CEO and a ten-year veteran of Procter & Gamble. As Owen saw a growing opportunity to capitalize on strong but underserved brand equities, together with a partner he formed Redox Brands, Inc. by acquiring Oxydol and Biz from Procter & Gamble. In 2006, Redox merged with ChemPro Inc., the maker of Mean Green and Pine Power, to create CR Brands. Today, CR Brands enjoys national distribution and deep customer relationships with leading retailers such as Dollar General, Family Dollar, Walmart, Target and Kroger. The company has also partnered with certain customers (e.g. Kroger, Publix) to manufacture a broad assortment of proprietary store brand household cleaning products. The company’s senior leadership team will continue to manage the company