PNC Bank appointed Brian Bucher regional president of a newly created Port Cities region, encompassing Jacksonville, FL, Charleston, SC and Savannah, GA effective January 1, 2018.

The introduction of the company’s regional president delivery model will enhance its operations in the region, where it already has local employees in corporate banking, commercial banking, equipment finance and consumer lending. PNC’s regional headquarters will be located in Jacksonville.

“These three cities represent an attractive growth opportunity for PNC,” said Lou Cestello, head of PNC Regional Markets. “PNC has for some time served corporate and commercial clients in the region through our contiguous markets in Florida, Georgia and the Carolinas. This expansion represents a deeper investment of our resources to build our presence.”

Before relocating to Alabama in 2012, Bucher served as regional president of PNC’s Northwest Ohio market. A 32-year veteran of PNC, his prior roles include several executive level positions in corporate finance, corporate banking and investment banking.