Daily News: April 10, 2015

NEA, Others Lead Folloze $3.3MM in Funding

Folloze closed $3.3 million in seed funding to accelerate the company’s market traction. The investment was led by NEA, Cervin Ventures and TriplePoint Ventures with participation by angel investors.

“The B2B buying process has changed drastically in recent years, but sales has failed to transform accordingly. Sales and marketing teams need to engage customers in a smarter way rather than just chasing deals,” said Kittu Kolluri, general partner at NEA. “Folloze expands the sales team’s toolbox. It helps them leverage marketing techniques to better connect with customers and supercharge the sales process. We’re excited to partner with such an impressive team to bring a unique solution to the market.”

“Agility is the key our customers can quickly create, learn and iterate at scale,” said Etai Beck, co-founder and CEO at Folloze. “A Folloze customer from the networking industry slashed the roll out of a new campaign from four weeks to two days. Another customer sent out 1,200 personalized content boards in just a few weeks, achieving a remarkable 30 percent click-through rate and engagement by two-thirds of the target audience. We’re very excited to work with world-class investors so we can bring these kinds of benefits to our customers. This infusion of capital lets us add even more great features to empower sales and marketing teams.”

Palo Alto, CA-headquartered Folloze is a prospect engagement platform, enables B2B sales and marketing teams to win more deals by connecting effectively with customers and giving them a powerful buying experience.