Maranon Capital served as sole lead arranger and administrative agent for a syndicate of lenders that provided unitranche financing to support a strategic investment by CIP Capital in Affinitiv, a provider of marketing and technology services to automotive manufacturers and dealerships.

Affinitiv was formed through the merger of four market leading companies: DPS, Peak Performance, OneCommand and TimeHighway.com. This strategic combination provides OEMs and dealerships with an end-to-end marketing solution that leverages multi-channel communications, technology and analytics.

CIP’s investment will allow Chicago-based Affinitiv to invest in its existing technology platform and extend its analytics capabilities with a focus on connected car and mobile solutions to enhance and personalize the customer experience.

Maranon Capital is an alternative investment management firm focused on private credit investments in middle market companies.

CIP Capital is a New York-based private equity firm focused on investing in growth-oriented middle-market companies across the business information and tech-enabled services markets in North America.