Daily News: March 21, 2014

Hitachi Business Finance Hires Mitchell to Lead Southeast Market

Hitachi Business Finance announced that Christopher Mitchell joined its team as regional VP, Business Development. Mitchell will concentrate his efforts on attracting new clients in the Southeast region, including Georgia, North and South Carolina, Florida and Alabama.

Mitchell is based in Atlanta, and brings more than 22 years of experience in financing and investing in growing companies. Most recently, he was with Gibraltar Business Credit, where he served as a SVP. Mitchell also worked at Dominion Business Finance and First Capital Corporation.

“Chris is an exciting new addition to our team. He brings extensive experience in asset-based lending and factoring, and his deep-rooted relationships will prove to be instrumental as we work to bring awareness to the Hitachi Business Finance name in the Southeast,” states Mike Semanco, president and COO.

In his role, Mitchell is responsible for connecting with business owners and communicating the variety of creative, flexible financing options offered by Hitachi Business Finance. He will act as a resource to help entrepreneurs determine the most effective means to accessing capital for their businesses.

Mitchell is an active member of the Association for Corporate Growth, Turnaround Management Association and Commercial Finance Association.

The addition of Mitchell is another step in strengthening the company’s expansion plans across the Eastern U.S.