Hilco Streambank Hired To Sell Kid Brands Trademarks
Hilco Streambank was retained by Kid Brands as Kid Brands’ intellectual property consultant and sales agent in connection with the sale of certain of its brands. Kid Brands and certain of its subsidiaries are Debtors under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey. Kid Brands manufactures and distributes infant and juvenile consumer products under numerous well-known brands, including Sassy, CoCaLo Kids Line and LaJobi.
The company is seeking approval to sell its Soft Home line of brands, which include CoCalo and Kids Line. The initial sales price is $1.35 million and is scheduled for a sale hearing on August 18 in the bankruptcy court, subject to higher and better bids at the sale hearing. Hilco Streambank is facilitating diligence for other interested parties.
Separately, Hilco Streambank is seeking offers for Kid Brands’ line of LaJobi juvenile furniture and crib brands which include LaJobi, Bonavita, Babi Italia and other recognized trademarks.
“The Kid Brands intellectual property portfolio presents potential buyers with an opportunity to acquire well-known brands that have established a strong presence in the market for nursery, infant and children’s products,” said David Peress, an EVP at Hilco Streambank.