Hilco Streambank was retained to sell the Naartjie Kids brand and the company’s interests in its South African subsidiary.

Assets include the worldwide trademark portfolio, the NaartjieKids.com e-commerce platform, customer files and domain names. The assets also include the company’s interests in its wholly owned South African subsidiary ZA One. The assets will be sold through a Chapter 11 bankruptcy sale process. The bid deadline has been set for November 21, 2014.

“Naartjie presents a unique opportunity to acquire the assets of an internationally recognized children’s apparel brand with differentiated content and a loyal customer base” said David Peress, EVP of Hilco Streambank. “We’re already generating a significant level of interest in these assets” said Mr. Peress.

Naartjie is a provider of fashionable children’s apparel in North America and South Africa.