Hilco Streambank Hired In Naartjie Kids Chapter 11 Bankruptcy
Hilco Streambank was retained to sell the Naartjie Kids brand and the company’s interests in its South African subsidiary.
Assets include the worldwide trademark portfolio, the NaartjieKids.com e-commerce platform, customer files and domain names. The assets also include the company’s interests in its wholly owned South African subsidiary ZA One. The assets will be sold through a Chapter 11 bankruptcy sale process. The bid deadline has been set for November 21, 2014.
“Naartjie presents a unique opportunity to acquire the assets of an internationally recognized children’s apparel brand with differentiated content and a loyal customer base” said David Peress, EVP of Hilco Streambank. “We’re already generating a significant level of interest in these assets” said Mr. Peress.
Naartjie is a provider of fashionable children’s apparel in North America and South Africa.