Hilco Global Unveiled as New Name for Hilco Trading
Jeffrey B. Hecktman, chairman and CEO of Hilco Trading announced the rebranding of the international financial services holding company. Effective immediately, Hilco Trading will be doing business as Hilco Global.
The international introduction of the Hilco Global brand began on July 1, 2013, with the rollout of a new logo, marketing communications programs and materials, and a new website to follow.
Gary Epstein, chief marketing officer, said, “We’re excited about the new brand, graphics and messaging as they not only accurately reflect the services we provide, but also underscore the relationships we have with our customers as a strategic partner.”
Since it was founded almost 25 years ago, the company has evolved into a platform of more than 20 business units in 11 countries that help companies, their lenders and professional advisors understand the value of tangible and intangible assets and monetize those assets as needed.
Today, Hilco Global is capable of providing strategic consulting services, appraising, auctioning, brokering, buying, investing and monetizing assets for healthy companies as well as those undergoing restructuring or closure.
“The new Hilco Global brand accurately captures and projects our expansion into markets worldwide. It also speaks to our vision and values as a financial services company,” said Jeff Hecktman, who founded the company in 1987. “Hilco has earned a reputation internationally for the quality and commitment of our people. Approximately 500 high-skilled, experienced professionals located around the world are laser-focused on attaining the greatest level of success for each client. That’s the message our new brand tagline, ‘Hilco Global – Vested in Your Success’ will deliver.”
While the holding company name will change, most of the business units and specialty business practices will retain their present identities. However, there will be a few others will also change their name to be more consistent with the overall Hilco Global branding and visions as follows: Hilco Appraisal Services will change to Hilco Valuation Services; SD Retail Consulting will become Hilco Retail Consulting; and Hilco UK Limited will become Hilco Capital Limited. All business units carry the new brand standards, including the new imaging and messaging created for Hilco Global.