Hilco Acquires Consumer Lifestyle Brands
Hilco Brands, the brand investment and management division of Hilco Global, announced the acquisition of the Portico and Under the Canopy brands from New York-based Portico Brand Group. Key members of the Portico Brand Group management team will continue to manage both brands with guidance from Hilco Brands which will provide capital, corporate management and brand licensing advisory services.
The Portico brand includes a full collection of unique, eco-friendly products, including home and hotel furnishings, personal care and beauty products. The Under the Canopy brand represents high quality, stylish apparel, home, spa/hospitality and other textile-based products using environmentally and socially responsible materials and manufacturing methods.
Jeffrey Branman, managing director of Hilco Brands, said, “Portico and Under the Canopy are exciting brands with enormous growth potential. The eco-friendly, socially responsible products currently being manufactured and marketed by world class licensees provide a solid platform for further growth. We look forward to supporting the current management team, led by Marci Zaroff, president and chief marketing officer, and Rachel Whitlow, chief operating officer.”
“Joining forces with Hilco Brands provides us with both the branding expertise and the capital to expand the business and make the right strategic choices for the future. We’re thrilled to be working with Hilco,” said Whitlow.
Jeffrey B. Hecktman, chairman and CEO of Hilco Global said, “The acquisition of the Portico and Under the Canopy brands is consistent with the focus of Hilco Brands, which is to invest in and help manage exciting brand businesses with promising futures by infusing them with smart strategic thinking and the capital required to thrive.”
Hilco Brands is a private equity firm that acquires and manages high-growth consumer lifestyle brands. Hilco Brands is a unit of Hilco Global, a privately held Chicago-based, provider of diversified financial services providing valuation, monetization and advisory solutions, including business asset valuations, asset acquisition and disposition services, real estate services, M&A services and retail consulting.