Daily News: March 25, 2015

Greenwich Honors U.S. Bank with Excellence Award

Greenwich Associates recognized U.S. Bank as part of its annual Excellence Awards. The honor is based on feedback from U.S. Bank’s small and middle market customers. Respondents gave U.S. Bank high marks for its financial stability, digital experience and cash management.

“The Greenwich Associates results demonstrate that our business clients appreciate our holistic relationship approach, culture of client advocacy, and ability to leverage our strong financial position to help them achieve their goals,” said Elliot Jaffee, EVP and head of commercial banking for U.S. Bank.

The banking industry’s scores continued to rise as a whole in the Greenwich Associates annual Middle Market Commercial Banking Study, which asked company owners and executives to rate their banks across a series of product and service categories. The study is the basis for the Greenwich Excellence Awards, which are given to banks that receive scores that top those received by rivals by a statistically significant margin. As industry scores rise, fewer banks achieve that level of separation. In 2013 Greenwich Associates granted Middle Market Excellence Awards to 34 banks; in 2014 the number fell to 25 out of more than 750 measured.

One of U.S. Bank’s key strategies around cash and treasury management is its Working Capital Engagement process, which the bank uses to help customers assess and maximize their cash flow potential.

“Our client-focused treasury management consultations are consistent with U.S. Bank’s overall approach to client advocacy,” said Jeff Jones, executive vice president and head of Global Treasury Management for U.S. Bank. “By understanding our clients’ goals and aspirations at a detailed level, we’re able to make holistic cash management recommendations that assist companies in optimizing their working capital. Once again, it is gratifying to see the success of our efforts and positive client feedback independently validated by Greenwich Associates.”

Greenwich Associates has also previously recognized U.S. Bank with a 2014 Greenwich Best Brand Award for Overall Middle Market Banking, Middle Market Cash Management and Middle Market Loans or Lines of Credit and Middle Market Trust, and a 2014 Greenwich Quality Leader in U.S. Large Corporate Cash Management.