Great American Group Launches GA Trax
Great American Group, LLC, a provider of asset disposition, valuation and appraisal services, launched GA Trax — a new system that helps companies manage their equipment, machinery and other assets located at multiple sites.
The software system was initially developed for in-house use by Great American Group to store information on assets that could be easily assembled when it came time for their sale or liquidation, according to Marc Musitano, Great American Group chief operating officer, Machinery & Equipment Appraisal division.
“We basically created a software platform to facilitate the identification of our client’s equipment, where the information could be stored and accessed when equipment was ready to be sold,” Musitano said. “Since then, we’ve added several other attributes beyond basic asset identification based on our clients’ needs.”
GA Trax provides the following capabilities:
“For example, GA Trax is currently being used by a pharmaceutical firm that purchased a like company and is liquidating duplicate assets,” said Great American Group vice president Danny Levene. “Companies with a loss prevention department, and others that rent equipment or vehicles, are showing a high interest in the system as well. It has many applications, all of which help companies run their businesses more effectively if they have multiple locations and many assets to manage.”
In addition, individual colleges within a California university system are currently using GA Trax and have found the system very useful in assisting with asset management and redeployment efforts.
GA Trax is currently offered as a fee-based subscription service. “Once we identify their assets and load the information into the system, it’s basically a pay-as-you-go service,” Levene said.