Great American Capital Partners, a wholly owned subsidiary of B. Riley Financial, entered into an agreement with EVINE Live to provide a $17 million senior secured term loan. Proceeds from the loan will be used for general corporate purposes and to support the continued growth of EVINE Live.

“We worked closely with the EVINE Live team to provide a financing solution that meets their current and future capital needs,” said Robert Louzan, managing director at GACP. “Because of our deep retail and valuation expertise, we were able to demonstrate to EVINE Live our ability to help middle-market companies succeed with the advantage of our client-focused mindset and tailored financing solutions.”

Eden Prairie, MN-based EVINE Live is a digital commerce company that sells brand name and private label products directly to consumers via television, online, mobile and social media platforms.