Going-out-of-business (GOB) sales start Friday, May 11, at all Betsey Johnson retail stores throughout the U.S., Canada and the UK, and will continue until all merchandise has been sold. Betsey Johnson, known for her iconic designs and use of bold color, opened her first retail store 30 years ago in New York City and soon expanded internationally. Going-out-of-business sales are taking place at all 54 U.S. Betsey Johnson stores and at all nine Betsey Johnson outlets.

Gordon Brothers Group and Hilco Merchant Resources are jointly running the going-out-of-business sales on Betsey Johnson’s behalf.

In addition to all Betsey Johnson apparel, jewelry, handbags and shoes, all store fixtures such as apparel racks, shelving and lighting are also available for sale.

Betsey Johnson is represented in its Chapter 11 case by Goulston & Storrs, P.C. and Togut, Segal & Segal, as counsel, and Richter Consulting, Inc., as financial advisor.

Founded in 1903, Gordon Brothers Group is an advisory, restructuring and investment firm specializing in the retail, consumer products, industrial and real estate sectors.

Based in Northbrook, IL, Hilco Merchant Resources provides high-yield analytical, operational, asset monetization, capital investment and advisory services to help retailers define and execute their strategic initiatives.

Previously on abfjournal.com:

WSJ: Betsey Johnson Files Chapter 11, Friday, April 27, 2012