A joint venture of Gordon Brothers Group and Hilco Merchant Resources announced that it will begin closing sales at all Coldwater Creek stores and on the company’s website beginning Thursday, May 8.

Coldwater Creek currently operates 365 retail locations across the United States in addition to its e-commerce channel. Substantial reductions off company products will be available to customers.

Cory Lipoff, principal at Hilco Merchant Resources, said “Coldwater Creek is a truly iconic brand and consumers are encouraged to save while selection is best.”

“We thank our many customers and dedicated employees for their tremendous loyalty over the years and are very proud of our associates’ commitment to maintaining our award winning customer service and positive shopping experience we are known for throughout this transition,” said Jim Bell, CEO, Coldwater Creek.

Previously on abfjournal: Bloomberg: Wells Provides Coldwater Creek DIP Financing, April 11, 2014