Wells Fargo Capital Finance announced the addition of finance industry veteran Rocky Gor as business development officer. Based in Santa Monica, CA, Rocky’s efforts will be focused on originating loans for the Southwestern U.S. region.

“We’re excited to leverage Rocky’s breadth of experience and expertise in this industry,” stated Steve Macko, senior managing director, western region head of originations at Wells Fargo Capital Finance.

Previously, Gor was managing director, Originations, at GE Capital. During his 13-year tenure at GE Capital, he worked on numerous corporate finance transactions as underwriter, syndicator and originator. He has also worked at Kaynar Technologies, an aerospace components manufacturer, as a member of the Mergers and Acquisitions team.