Global Tablet Shipments Grow 37% in Q3
According to preliminary data from IDC, worldwide tablet shipments grew to 47.6 million units in the third quarter of 2013. While slightly below the firm’s forecast, the number still represents 7.0% growth over the previous quarter and 36.7% growth compared to the third quarter of 2012.
Android products once again drove much of the shipment growth in the market as iOS growth stalled and Windows tablets continued to struggle to win over consumers.
With no new iPad product launches in the second or third quarter to drive volume, Apple experienced a quarter-over-quarter decline in shipments from 14.6 million in Q2/13 to 14.1 million in Q3/13. Year over year, iPad shipments grew less than one percent. Apple’s slowing growth—caused in part by its decision in late 2012 to move its product launches from earlier in the year to the fourth quarter—has caused the company’s tablet market share to slip to 29.6%, its lowest share to date. However, with the new iPad Air shipping November 1st and the refreshed iPad mini with Retina scheduled to roll out later in November, IDC expects Apple to enjoy robust shipment growth during the fourth quarter.
To read the entire press release, click here.