Gibraltar Business Capital said it has hired Heather La Freniere as executive vice president, head of originations. She joins Gibraltar from Wells Fargo Capital Finance.

La Freniere has 20 years of experience in the financial services industry ranging from commercial banking, global/trade finance, investment banking and most recently business development in the asset-based lending sector. She has executed transactions for companies in a variety of industries and in all lifecycle stages ranging from high growth to late stage buyout, as well as turnaround/bankruptcy situations.

Gibraltar has resources in Chicago, New York, Houston, Los Angeles, Detroit and Atlanta focused on providing asset-based loans and factoring solutions to borrowers seeking financing of $100,000 to $5 million.