GE Capital Increases Commitment in Motorsports Industry
GE Capital Commercial Distribution Finance is growing its inventory financing portfolio with smaller and newer motorsports brands. CDF has started programs with manufacturers that specialize in one or two segments of the powersports market, signing upwards of 20 new entrants in the last two years. CDF’s new manufacturer relationships include Gibbs Sports Amphibians, Erik Buell Racing, Bennche and Massimo Motor Sports.
Adding specialty motorsports brands to CDF’s customer portfolio provides thousands of independent motorsports dealers with additional products using their CDF credit facilities, helping to create incremental revenue streams and expanding customer bases for these dealers.
“We chose GE Capital as our inventory finance partner because of their depth of experience and existing relationships with so many of the leading dealers we wanted to join our network,” said Erik Buell, EBR’s President and chief technical officer. “They made it possible for us to offer our dealers a ready-to-go inventory finance package to support our rapid growth.”
In addition to financing, CDF offers customers a robust array of detailed performance metrics and real-time statistics, as well as its Customer Online Management System, which provides streamlined account management. Customers can also leverage expertise from across the GE system and from external thought leaders through an exclusive portal, Access GE.