NewComLink (NCL) announced it appointed Doug Caruso as national vice president of major market sales. Caruso most recently served as the vice president of Business Development at GE Capital.

Caruso brings extensive expertise and experience spanning new business development and relationship management across the retail and credit industry. In his new role, Caruso will focus on helping NCL build strong relationships and new business across key industry verticals.

“We’re very excited to have Doug join the NCL team,” said Kevin Ferguson, chief sales officer at NCL. “He brings a proven track record of building key business relationships and adding tremendous value for customers. In particular, his background expertise in retail and private label credit will be an asset for NCL.”

Caruso has spent the last 13 years in a business development role driving growth for GE Capital’s Retail Finance portfolio. Previously, he spent seven years with the J.C. Penney Company spanning various positions from store and district management to assortment planning and buying responsibilities.

Since its inception in 2008, NCL has been revolutionizing the way retailers offer consumer financing at the point-of-sale with innovative technology solutions. Austin Ventures and StarVest Partners have backed NCL to facilitate rapid transformation of the retail credit ecosystem.

“NCL is truly changing the way consumers access credit and financing at the moment they need it across a variety of industry verticals,” said Caruso. “I am thrilled to be able to join their strong team and help them build additional customer relationships to fuel the growth of the company.”