First Capital announced the hiring of David Braff in the Western region. Braff will be responsible for new business development throughout the Northern California markets for First Capital’s Western region.

Braff has 20 years of experience in loan origination, credit analysis, product cross-selling, portfolio management, and business development. Prior to joining First Capital, he was vice president with Austin Financial Service, Inc responsible for opening a new branch and developing the surrounding market. Braff has an extensive history of business development within the asset-based and commercial finance industry in the San Francisco area including vice president positions with Business Alliance Capital Company, GE Commercial Finance, Celtic Capital Corporation, Fremont Financial Corp and Sanwa Bank.

“I am very happy that David will be joining the Western Region team,” said Ron Garber, EVP and Western regional manager. “David’s extensive lending and business development experience in the San Francisco region will help First Capital to expand our presence in the market.”

Braff is a graduate of the University of California at Santa Barbara where he received a BS in Business/Economic and the University of San Francisco where he received an MBA with an emphasis in Finance. He will work out of the San Francisco sales office and report to Matt Grimes, SVP and Western region ABL manager.

First Capital provides working capital financing typically ranging from $2 million to $15 million primarily to small- and middle-market entrepreneurs with annual sales ranging from $10 million to $250 million.