Daily News: February 24, 2014

Fifth Third Provides Financing for High Road Portfolio Addition

High Road Capital Partners announced that its portfolio company BlueSpire Strategic Marketing added Martino & Binzer to its family of companies. Fifth Third Bank provided financing.

BlueSpire is a provider of strategy, technology and content solutions for the healthcare and financial services industries. Martino & Binzer is a provider of integrated marketing, sales consulting, and technology services to the senior living and continuing care retirement community service sector.

“Senior living communities are increasingly relying on sophisticated marketing services, such as those provided by Martino & Binzer, to build brand awareness, increase occupancy and drive census. Martino & Binzer’s customer base makes it a natural partner for BlueSpire. Both companies bring complementary know-how in overlapping markets and highly regulated industries,” said Jeff Goodrich, High Road partner.

“This combination expands BlueSpire’s range of digital marketing services and enhances our ability to reach the important senior demographic for our healthcare and financial clients,” said Kathryn Hammond, CEO of BlueSpire. Hammond will serve as CEO of the combined business.

“We are extremely excited to partner with the BlueSpire team to extend a broader range of services to our core client base,” added Dave Martino, president of Martino & Binzer. Martino, who will remain president of the Martino & Binzer business, and other members of the company’s management team made an equity investment in the transaction alongside High Road.

The transaction closed on February 21, 2014. Jeff Goodrich, partner, led the transaction for High Road. Also working on the transaction from High Road were Ben Schnakenberg, partner; Bill Hobbs, partner; and Paul Langley, senior associate.