Daily News: July 11, 2014

ExpoCredit Names Basolo as VP/BDO, Bays as VP of Business Development

Cynthia K. Basolo, a business development manager with more than four years of proven success in sales of A/R financing and 25 years of experience in the alternative finance industry, was named VP/BDO for ExpoCredit. Dennis D. Bays was named as VP of business development for Southern California.

The announcement was made by Carlos Escobar, president of ExpoCredit.

Basolo will oversee the Pacific Northwest region covering the states of Colorado, Idaho, Montana, North & South Dakota, Oregon, Utah and Washington.

Before joining ExpoCredit, Basolo was a business development broker for CKB Capital in Gresham, OR. In this capacity, she was responsible for cultivating relationships with referral sources and working with potential clients to understand their financing needs. Prior to that, she was VP of business development for Bridgeport Capital and held senior positions with Porter Capital, LSQ Funding Group and other financial firms. Throughout her career she has distinguished herself as a top producer and effective manager, designing and deploying a $3 million dollar computer system for one company, and establishing a 95% customer retention rate for another firm.

In welcoming Basolo, Tyler V. Grady, ExpoCredit’s EVP and chief marketing officer said, “Cynthia is adept at leading high performance teams to achieve individual and group goals. She will be an asset in all aspects of business development and customer service processes as we continue expanding the ExpoCredit footprint nationally and internationally.”

“It’s energizing to now leverage my experience and skill sets in this new position with ExpoCredit, a company focused on strategic growth and bringing quality financial products and services to the marketplace,” said Basolo. “Working with Carlos and his team, I expect to accelerate my professional development, while contributing to the overall success of the company.”

Bays, a financial service professional with 22 years of industry expertise, assumed his new position July 1. Prior to joining ExpoCredit, Bays was the Southwest regional manager for AeroFund Financial, a factoring company based in San Jose, CA, where he ranked as the firm’s number one sales person in 2012. Previously, he was VP for the factoring firm AmeriFactors, where he initiated the firm’s first U.S. West Coast marketing efforts.

A top producer since launching his career with Prudential Capital Resources in 1992, Bays has held senior sales and management positions with First Capital Growth, RMF Bankcorp, Sagemark Consulting and Private Business.

“Dennis is a self-motivated, competitive team player with a strong desire to win,” Tyler V. Grady, EVP and chief marketing officer, ExpoCredit. “His proven abilities in sales, e-commerce, finance, planning and other key aspects of business development will be valuable assets for ExpoCredit as we expand our national footprint and advance our strategic growth plans.”

“I’m excited for the opportunity to apply my knowledge and market insights at ExpoCredit, a company with vision and a real dedication to providing quality services to customers,” said Bays. “I’m certainly looking forward to working with Carlos in developing new business opportunities on the west coast.”