DS-Concept USA, a provider of international trade finance to the small- and mid-market, appointed Charles Doc Lundberg vice president of Sales in the newly established Los Angeles office.

Lundberg will oversee business development activities in the western region of the U.S. and focus on structuring supply chain finance and export factoring programs for small and middle market companies.

With more than 15 years of experience in financial management and deal generation, Lundberg was most recently the director of finance for Meridian PO Finance, where he was instrumental in more than $200 million of commercial transactions with small- to mid-sized businesses. In addition, Lundberg provided deal structure and analysis while identifying and implementing financial solutions for high growth businesses, as well as distressed assets.

“Throughout his entrepreneurial finance career, Doc has demonstrated an expertise in trade finance, debt and equity structuring, raising capital, and capital management that we feel will be a critical component to our growth in the U.S.,” said Chris Chang, managing director of DS-Concept USA and China. “We are enthusiastic as to what the future holds for our west coast business development and see this new location as a critical component of the DS-Concept global network.”