Deloitte Corporate Finance acted as exclusive financial advisor to RiceTec on its sale of the RiceSelect brand and related assets to Riviana Foods, a subsidiary of Ebro Foods SA (Ebro).

“Deloitte Corporate Finance did an excellent job designing and managing the sale process for us. Their understanding of the consumer packaged goods landscape and our sector was key to the successful outcome of this process. We are pleased with the advisory services of Deloitte Corporate Finance and that our RiceSelect specialty rice brand will be part of the RivianaEbro platform,” said Tena Bresler, president of RiceTec.

“It was a pleasure working with Prince Constantin Liechtenstein, chairman of the RiceTec Group, and the leaders of RiceTec and RiceSelect on this transaction. Clearly, the brand has a strong following and with RivianaEbro it should continue to be supported in its effort to meet ever-widening consumer tastes and health preferences,” said Matt Preece, managing director, Deloitte Corporate Finance LLC.

RiceTec has been developing hybrid rice since 1988.

Houston-based Riviana Foods is a processor, marketer and distributor of branded and private label rice products in the U.S.