Daily News: April 8, 2014

Crestmark Names Parks First VP, West Coast Region Sales Manager

Crestmark announced the addition of Robert J. Parks as first vice president, West Coast region sales manager. He will further support small middle-market businesses throughout the West Coast while reporting directly to National Sales Director Ray Morandell.

Parks has an extensive asset-based lending background that spans more than 25 years and was most recently with PNC Business Credit, where he worked with senior debt transactions from $5 million to $50 million. Prior to that, he led the startups of Bay View Financial and Orion Capital Corporation. He has also worked in management positions with Textron Business Credit, Fremont Financial and Westar Capital.

“Crestmark’s investment in helping small businesses nationwide continues to expand. Last year’s opening of our Los Angeles-based full-service office helped to support the historic sales success Crestmark has had in the West Coast,” said Morandell. “Now we are well-positioned to evolve to the next level with Rob leading our business development efforts. We look to further penetrate this vital market as a national working capital provider while using our local approach to doing business. Rob will help us to scale and expand our sales management process and West Division team and allow us to ensure appropriate market implementation. We welcome Rob and look forward to the seeing the effects of his enthusiasm and drive on our West Coast efforts.”