Crestmark announced the addition of Robert J. Parks as first vice president, West Coast region sales manager. Parks will further support small middle-market businesses throughout the West Coast while reporting directly to national sales director, Ray Morandell.

Working out of the Los Angeles office, Parks will be part of Crestmark’s expanding and growing West Region. Parks will be a key member of the Crestmark management team and will work on building a strong sales team.

Parks has an extensive asset-based lending background that spans over 25 years and was most recently with PNC Business Credit, where he worked with senior debt transactions from $5-50 million. Prior to that, he led the startups of Bay View Financial and Orion Capital; and has also worked in management positions with Textron Business Credit, Fremont Financial, and Westar Capital.