Daily News: December 13, 2012

Creative Edge Nutrition Secures $2 Million From Ashford


Creative Edge Nutrition, Inc., a nutritional supplement company focusing on active lifestyles, announced its financing contract with Ashford Finance based in New York, NY.

Under the terms of the contract, Ashford Finance will provide an initial revolving line of credit of $2 million in purchase order financing, and provide additional financing for accounts receivable and transactional working capital. The lines of credit will allow Creative Edge to immediately increase its efficiency in processing purchase orders from its qualified distributors.

Creative Edge has secured initial purchase orders for its Cenergy and SDN brand products in excess of $780,000, with additional purchase order pipeline of $2.4 million, from its approved distributors. Ashford Finance has approved the initial purchase orders, and is able to provide scalable financing to meet Creative Edge needs, which will strategically position the company for rapid expanded distribution and exponential growth.

Bill Chaaban, CEO, stated, “Ashford Finance is an international finance company that will underwrite our qualified distributors in the U.S. and Canada, and will work with some of the larger distributors in Australia and Europe. They are a seasoned finance company, and have the ability to increase our lines of credit based on volume orders, which will equip us for rapid penetration and exponential growth, through our distribution network of over thirty companies. Additionally, Ashford will assist us in inspection services and invoicing, with its great reputation with industry manufacturers and distributors. We look forward to a mutually rewarding and profitable financing partnership.”

Noushir Hasan, Ashford Finance CEO, said, “Ashford Finance brings a global team and partners that deliver excellence and professionalism, and we will work with Creative Edge Nutrition, Inc. to take care of all their purchase order financing needs, from their smaller approved buyers, to a few of the industry’s largest nationwide retailers. They present great products in a growing nutritional supplement marketplace, and we will provide scalable financing options to service to their distributors and customers.”

Ashford Finance is a specialized finance company that provides purchase order financing, letters of credit and creative short-term transactional financing for importers, exporters, and other short-term borrowers.