Cherry Bekaert Practice Focuses on Middle Market Innovation
Cherry Bekaert formed THInc, a new specialty practice focused on middle market innovation and its impact on clients in the technology, health and Industrial sectors.
“In the last few years, we have seen an enhanced focus on innovation as a growth catalyst within our middle market client base,” notes Dawn Patrick, chair of the THInc practice and leader of Cherry Bekaert’s Technology and Health & Life Sciences industry groups. “Increasingly, the growth goals of our Technology, Health and Industrial clients center on the challenges, risks and opportunities emerging from change and innovation. We have established this specialty practice to help clients translate innovative activity into tangible organizational and financial improvements and capitalization of market potential. THInc’s focus is to utilize our historical financial knowledge and perspective to help clients improve future performance and enhance growth through innovation.
Cherry Bekaert’s THInc practice will be focused in key hotbeds for innovation to include Atlanta, Charlotte, Miami, Raleigh-Durham, Richmond, Tampa and Washington, D.C.
“The establishment of THInc is a result of the firm’s extensive experience within the middle market and how these clients are seeking to achieve organizational goals through innovation,” said Kip Plowman, managing partner of Strategic Markets at Cherry Bekaert. “Our clients are looking to us to help them remain competitive and historically the middle market has been underserved relative to innovation. In most cases, our clients in these sectors view innovation as a key driver of their success. We are well-positioned to help them gain a competitive advantage and grow forward through innovation.”