An article on CFO.com noted that with credit still tight, small-business people are looking to leverage their assets to obtain start-up and operating cash. And while using personal assets to obtain credit may sound like what people usually call pawning, personal asset lenders don’t like the term, the article added.

The report said that personal asset lending sites like Zillidy and Borro are proliferating, with the web shielding the small-business borrower from the stigma of visiting a traditional pawn shop.

To read the full CFO article click here.