Capital Access Network Rebrands as CAN Capital
Capital Access Network announced it changed its name to CAN Capital (www.cancapital.com), effective immediately. Other brands — including AdvanceMe, NewLogic Business Loans and CapTap — are now also consolidated under a single online portal with a unifying brand name and a cohesive corporate identity. The company’s mission, however, is still the same: to provide small to medium-sized businesses with access to the capital they need to succeed and grow. The company has helped small business owners access more than $3 billion in capital since 1998, and is expected to reach $800 million in transactions by the end of 2013.
“We wanted the refreshed brand identity to capture our entrepreneurial spirit, and to resonate with small business owners,” said James Mendelsohn, chief marketing officer of CAN Capital. “It is intuitive and straight-forward, and our credibility in the industry is clear. From the easy-to-navigate, resource-rich website to our brand promise of providing quick and easy access to funding, we are confident that the rebrand will speak to business owners, potential lending partners, investors and employees.”
Chief executive officer Dan DeMeo adds, “We continue to innovate our products and capabilities to drive new growth. This one-brand approach is an extension of that, an investment in brand awareness that will increase recognition among merchants and the broader market.”
CAN Capital (formerly Capital Access Network) is an experienced company providing small businesses with access to alternative capital.
CAN Capital grew its revenue 49% between 2009-2012 and it operates profitably with a $460 million line of credit from a syndicate of leading banks, including Goldman Sachs, Wells Fargo Capital Finance, Capital One, Fifth Third Bancorp, Brown Brothers Harriman, Key Equipment Finance, Amalgamated Bank, Regions Bank, Capital Source and AloStar as well as equity capital from Accel Partners.