Daily News: March 28, 2013

Bridge Bank Provides Fiksu $5MM Credit Facility


Bridge Capital Holdings, holding company of Bridge Bank, announced that it provided Fiksu with an initial $5 million line of credit to support its rapid growth.

“Bridge Bank is a valued and flexible financing partner, providing the capital fuel for Fiksu’s expanding global presence and our burgeoning adoption by leading brands that rely on our technology and expertise to drive efficient, large-scale app marketing programs,” said Micah Adler, Fiksu founder and CEO.

Fiksu is the developer of the award winning Fiksu Mobile App Marketing Program that combines advanced media optimization technology with the world’s largest app media inventory — the industry’s only mobile app loyal user growth platform.

Brands like T-Mobile, Groupon, VH1, Barnes & Noble, Gilt and Hearst Magazines, along with scores of today’s hottest game developers, are among the many savvy mobile advertisers that have already turned to Fiksu to help them achieve their mobile app marketing goals.

“As applications and content shift to mobile platforms at a rapid pace, brands are searching for ways to increase engagement with consumers. Fiksu is the market leader at driving application downloads by engaged users and delivering tremendous results for application developers and publishers,” said Dick Sweeney, senior vice president and market manager in Bridge Bank’s Technology Banking Division.

Bridge Bank is dedicated to meeting the needs of emerging growth technology companies across the U.S.

Fiksu helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users.