Bridge Bank provided MediaAlpha with a new $20 million credit facility, comprised of a $5 million term loan and $15 million line of credit along with a range of customizable products and services.

The facility and services will provide working capital flexibility and ample capacity to fund growth opportunities.

MediaAlpha is an online advertising technology company, providing a real-time bidding platform for the transparent, programmatic buying and selling of vertical-specific search and performance media. MediaAlpha’s platform supports multiple transactional models, including private marketplaces, open exchanges and demand-side platform-only implementations.

“MediaAlpha’s exceptional technology enables advertisers to effectively target and acquire high-intent consumers at the bottom of the funnel,” said Victor Le, vice president in Bridge Bank’s Southern California Technology Banking Group. “We’re excited to be a part of their continued success and to support their strategic growth initiatives.”