BB&T Receives 22 Greenwich Excellence Awards
The BB&T Small Business and Middle Market banking groups have won 22 Greenwich Excellence Awards from Greenwich Associates, a leading global financial services research and consulting firm. The 22 awards include 17 in national categories and five regional awards. Since 2009 BB&T has earned 125 Greenwich Excellence Awards, more than any other bank. The awards are based on interviews with more than 15,000 U.S. small businesses and nearly 13,000 middle-market companies. Of more than 750 banks evaluated, only 34 received Greenwich Excellence Awards in small business and 25 in the middle market.
“BB&T has never lost sight of its focus on small business and middle markets and we are delighted to receive this recognition from our clients,” said Ricky Brown, president, BB&T. “We believe that a client-focused strategy through our community banking structure serves our clients well.”
Among the 22 awards, BB&T received honors in overall satisfaction for small business and middle-market companies in both national and regional categories.
Greenwich Excellence Awards are determined by banks’ performance in Greenwich Associates’ annual U.S. Small Business and Middle Market Banking Research Study, in which decision makers from small businesses with $1-10 million in annual sales and middle-market businesses with $10 to $500 million in annual sales name the banks they use and rate them in more than 10 banking and treasury management categories. Recognition is based on statistical differentiation at a 95 percent confidence level.